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Google and John Chow: Rewarding Useful Content, Punishing Link Buying

Google is working hard to deter webmasters and bloggers who use underhanded tactics to improve their site’s rank in Google search results pages. There is an interesting discussion about this on the...

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Natural Search Results vs. Paid Search Results – What's the Difference?

Here are examples of “natural” or “organic” search results vs. “paid” search results on Google: The orange boxes indicate paid search results. Google marks these as Sponsored Links. Sponsored Links...

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Are PDF Files Indexed by Google?

Yes. PDF files are indexed by Google and other search engines. Following up on a question from a reader (Optimize PDF Files For Websites and Search Engines), as I note there, one way to see if a PDF on...

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How to See If a Page or Document on Your Website Has Been Indexed by Google

If you would like to find out if a page or document on your website has been indexed by Google, use the query modifier “site:url” like you would to see how many pages on your site have been indexed...

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SEO Snake Oil

Internet pundit John Dvorak recently called Search Engine Optimization “the modern version of snake oil”. Unfortunately, people will listen to what Dvorak says about SEO because he has tons of...

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What is Universal Search? How Do I Optimize for Universal Search?

Several readers have asked, What is Universal Search and how do I optimize for it? Click to enlarge Universal Search, also called “Blended Search”, refers to the search results offered today by Google...

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SEO 101: When Bad Title Tags Happen to Good Websites

Some search engine optimization techniques are difficult. Others are not. It’s easy to find otherwise well-built, engaging websites with really bad SEO. By “really bad”, I just mean completely...

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